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Cash Flow—What It Is and How You Can Properly Manage It

As a business owner, you know that cash flow is the lifeblood of your company. Without a steady flow of cash, it's impossible to keep your business running. Unfortunately, cash flow problems are all too common. In fact, a lack of cash flow is one of the main reasons businesses fail.

But it doesn't have to be this way. There are plenty of things you can do to improve your cash flow and keep your business growing.

That being said, let's talk about cash flow—what it is and how you can manage your cash flow:

What Exactly Is Cash Flow?

What is cash flow? In finance, cash flow is the amount of money that is flowing in and out of a company. Cash flow can be positive or negative, and it is important to monitor cash flow in order to make sure that a company is not spending more money than it is bringing in.

There are two types of cash flow: operating cash flow and investing cash flow. Operating cash flow is the cash that a company brings in from its day-to-day operations, such as sales and expenses. Investing cash flow is the cash that a company brings in from investing activities, such as selling assets or investing in new ventures.

It is important to monitor cash flow because it can be a leading indicator of financial trouble. If a company is not generating enough cash to cover its expenses, it will eventually run into financial difficulties. For this reason, it is important to understand what cash flow is and how to interpret it.

How Do I Manage My Business' Cash Flow?

1. Review Your Pricing Strategy

One of the quickest and easiest ways to improve your cash flow is to review your pricing strategy. Are you charging enough for your products and services? If your prices are too low, you're leaving money on the table. But if your prices are too high, you could be driving away customers.

It's important to find a pricing sweet spot that maximises your revenue and keeps your customers happy.

2. Offer Discounts for Early Payments

If you're struggling to get customers to pay on time, offer a discount for early payments. This will help you get the cash you need sooner and improve your cash flow.

3. Get Paid Upfront for New Projects

When you start a new project, try to get paid upfront. This will give you the cash you need to get started and improve your cash flow.

4. Review Your Expenses

Take a close look at your business expenses. Are there any areas where you can cut back? Reducing your expenses is an easy way to improve your cash flow.

5. Consider Invoice Financing

If you're having trouble making ends meet, consider invoice financing. This is a short-term loan that uses your outstanding invoices as collateral. Invoice financing can be a great way to get the cash you need to tide you over until your customers pay.


As you can see, improving your cash flow is essential for growing your business. By following these tips, you can keep your business running smoothly and avoid any cash flow problems down the road. That said, if you need help staying on top of cash flow, we recommend hiring financial services to assist you. This way, you can focus on running your business while all your money-related needs and challenges are thoroughly taken care of.

Swell Financial Planning offers various financial services to help businesses stay on top of their finances, from budgeting to insurance and more. If you are looking for financial planning services on the Gold Coast, work with us today!


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